3 Featured Worksamples
CSUF Research Project: Hi-Chew Consumer Insights (Spring 2025)
Led in-depth marketing research analysis in order to evaluate Hi-Chew's positioning in the U.S. market. Conducted consumer segmentation, survey design, and data storytelling to identify untapped growth opportunities for Gen Z snackers.
Glitter Magazine – #SelfLove Campaign
As cofounder, I helped design and launch a viral movement that reached over 200 million people across platforms. From ideation to post-launch analytics, I built messaging frameworks, influencer outreach, and media kits that secured celebrity engagement and national coverage.
Google Analytics Dashboard Buildout (Course Assignment)
Created a live marketing dashboard for campaign performance tracking using Google Analytics 4. This hands-on project involved real-time UTM tracking, engagement metrics, and performance reports to refine a digital ad strategy.
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